Below are some Google updates for search marketers.
- Google Panda
- Google Penguin
- Google EMD ( Exact Match Domain)
- Google Pigeon
- Google Hummingbird
- Google Pirate Update
- Google Top Heavy Update
- Google Mobile Friendly Update
In a simple way GooglePanda hates very small content, duplicate content. Google Panda looks for Quality and long content which is original to improve the search engine rank page do not follow the duplicate content.
Google Penguin :
Googlepenguin doesn’t like keyword stuffing. repeated keywords should be avoided. Penguin doesn’t spammy backlinks, and overly optimized anchor text. Avoid keyword stuffing and stick to a reasonable keyword density build backlinks from high quality websites and use a natural anchor texts.
Google EMD ( exact matcch domain ) :
Google EMD ensure that lower quality page doesn’t rank high page rank just because their website have relevant search domain name EMD like other google updates will update regularly the update is important as it will cover the page update that were not updated.
Google is run by various algorithms to better perform in providing relevant results to search query each of them have specific function and working on particular elements to impose google search protocol. one of them is called google pigeon update. It improve local search results of users.
Algorithms updates like panda and pigeon sparked significant reporting of lost traffic and ranking Hummingbird do not have any negative impact but it has largely understood as positive influence on google knowledge. it is easily understand the intent of searches with matching more relevant results.
Google Pirate Update:
It is designed to prevent various sites from copyright infringement as filed through google DMCA System from ranking well in SERP list. It is frequently updated. when this happen sites which are previously impacted may escape if they have made this copyright improvement.
Google Top Heavy:
It prevents the sites that were top heavy ads from ranking well in its listings. top heavy is frequently/ periodically updated when a fresh top heavy update happens sites that have removed excessive ads may regain lost rankings.
Google Mobile Friendly Update:
The change is so significant that the date it happened is being referred to by a variety of names. Here at Search Engine Land, we’re calling it mobilegeddon, but sometimes it’s also referred to as mobilepocalyse, mopocalypse or mobocalypse. One of the best ways to prepare is to test that Google considers your web pages to be mobile-friendly by using its mobile friendly test.