Content is a information we share in different ways like, infographics, videos, text. By this you can bring more traffic to your website.
Content marketing: Promoting your business in a form of content and sharing it to target customers.
Key points for content marketing:
- useful to user
- Type of content ( text/ videos/images)
- Creating understandable content
- Eye catching/ attractive
- Publishing/ sharing
- Know your audience
- Decide topic
What does a Content Marketer do?
Content marketer plans, create and share valuable content to attract customers and bring traffic to your website.
Benefits of Content Marketing:
- Increase brand awareness
- Build relationship among audience
- Creates loyalty and trust
- Positions your business in high level
- Creates channel of communication
- Improve traffic to your website
Challenges for Content Marketer:
- Determining goals
- Unable to focus on targeted audience
- Having enough time and limited resources
- Not knowing where to post your content
- Writing content with determination
Limitations of Content marketing:
- Lack of certainty
- Time problem