Inbound Marketing and Outbound Marketing
Digital Marketing is divided into two types:
- Inbound Marketing
- Outbound Marketing
Inbound Marketing: Inbound marketing is also known as online marketing technique which promotes your business by paid tools or unpaid tools. example: social media.
Techniques used in Inbound Marketing:
- SEO
- SMM
- SMO
- SEM
- BPC
- Messenger marketing
- Content marketing
- Email marketing
- Affiliate marketing
- Classified posting
Outbound Marketing: It is also known as traditional marketing to promote your business offline using bulk messages without internet.
Techniques used in Outbound Marketing:
- TV/Radio
- Telemarketing
- Email marketing
- Trade shows
- Newspapers
- Direct mail
- Press releases
- Websites, Blogging( which can be considered as inbound and outbound marketing)
- Key chains, pens, even flash drives