Inbound Marketing and Outbound Marketing

Digital Marketing is divided into two types:

  1. Inbound Marketing
  2. Outbound Marketing

Inbound Marketing: Inbound marketing is also known as online marketing technique which promotes your business by paid tools or unpaid tools. example: social media.

Techniques used in Inbound Marketing:

  1. SEO
  2. SMM
  3. SMO
  4. SEM
  5. BPC
  6. Messenger marketing
  7. Content marketing
  8. Email marketing
  9. Affiliate marketing
  10. Classified posting

Outbound Marketing: It is also known as traditional marketing to promote your business offline using bulk messages without internet.

Techniques used in Outbound Marketing:

  1. TV/Radio
  2. Telemarketing
  3. Email marketing
  4. Trade shows
  5. Newspapers
  6. Direct mail
  7. Press releases
  8. Websites, Blogging( which can be considered as inbound and outbound marketing)
  9. Key chains, pens, even flash drives

Leave a Reply

Your email address will not be published. Required fields are marked *