Promoting your business organically in various social media platform is known as social media optimization. using manpower to promote the business without paid services. You can target the ideal user through social media directly by social media optimization. Maximum number of people use social media and if you promote your Local Business in social media you can target number of people. There are also some paid services for social media optimization.
Top Social Networking Sites:
- Linked in
Facebook: create facebook page and update the events and activities. Be active and up-to-date in your facebook page. This is easy to target the audience or promoting your local business. There are many options in facebook dashboard each option have different features.
YouTube: It is a best way to promote your business in a video. it can attract the audience easily and it is understandable. first you need to create youtube channel and start uploading videos and share them it is a best promotional tool.
Instagram: Instagram has a new feature of instagram business account where you can give details of your business and give the updates regularly and this is a a best way for targeting the members. instagram has paid promotion tools also. you can check how many people has visited your page and how many have reacted to them.